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ABOUT US
Ionic is a tech-enabled platform that facilitates raw material procurement with end to end solutions along with credit for SMEs/Professionals with focus in the manufacturing of home improvement and commercial space sector.
WHO WE ARE
We are building India’s Largest B2B Raw Materials Procurement & Credit Platform for home and commercial space. We offer a marketplace that connects customers with innovative interior products and services, delivering superior solutions at competitive prices with seamless online and offline support. The platform covers a wide range of interior needs, including raw material, furniture, decor, and smart space solutions.
That’s who we are.
WHAT WE DO
Architects. Designers. Brands. We are at the center of their synergy. We speak their language. We know their vision. We offer the solution before the need.
That’s our job. That’s how we do it.
Key raw materials include Plywood, Hardboard, Laminates, Hardwood, Hardware, SaaS Desgin support and building materials. We provide SMEs access to cash flow-based financing for buying raw materials through our NBFC Partners. The Company also offers a host of tech services including logistics and installation.
HOW WE DO
Our platform integrates Order Management Systems (OMS), Payment, and Fintech solutions (SCF) for both supply and demand sides, ensuring seamless end-to-end data orchestration in material supply chain management (SCM).We offer a comprehensive, three-pronged marketplace connecting architects, designers, freelance carpenters, DIY customers, suppliers, and end consumers.
“The process of inspiration, sourcing, designing, buying and delivering Architecture and Design products can be chaotic and fragmented. Professionals and Consumers need tools to simplify their sourcing experience "
A platform dedicated to the Architects, Designer's community, Carpenter's community, individual Households and professionals in the construction and Commercial Infrastructure field, where a database of products, manufacturers and technical contents was well organized and easy to browse. We are striving to engage Thousands of professionals surfing the website every day to find solutions for design and building. IONIC is one single end to end platform for home and commercial space.
By building a robust competitive moat through deep industry expertise, relentless innovation, and a customer-first approach, we position businesses to not only survive but thrive in today's competitive market. Our approach provides long-term value, which is exactly what our investors and stakeholders seek.
OUR MOAT
At Ionic, we bring together the first principle approach and committed professionals who have not only managed Fortune 50 companies but have also contributed to the success of unicorn startups across tech, retail, and home improvement sectors. Our success is fueled by process simplification, commitment to operational excellence, streamlining vast categories for easy navigation and cutting-edge proprietary tech tools. We continuously evolve and innovate to stay ahead of industry trends, ensuring we deliver unmatched value to our clients through advanced technology solutions.
"OUR VISION"
We aspire to create a tech-enabled supply chain eco-system of the future to help the home improvement segment in the digital economy and to make life better for billion-plus people.
"OUR MISSION"
To make beloved brands accessible to everyone in the digital world of commerce. We achieve this goal by utilizing cutting-edge technology and innovative strategies to create a seamless and enjoyable digital first experience for the many people.
Our Four Core Value
STRIVE FOR EXCELLENCE
SERVICE TO THE CUSTOMER
RESPECT FOR THE INDIVIDUAL
ACT WITH INTEGRITY
We embrace the known wisdom as famously declared, “Culture eats strategy for breakfast, lunch, and dinner.” At Ionic, we wholeheartedly subscribe to this notion.
In our quest for excellence, we understand that while strategy may pave the way, it is our company culture that ultimately dictates our success. Driven by this belief, we prioritize the cultivation and preservation of a thriving organizational culture.
Leadership at Ionic is committed to nurturing an environment where our core values are not just words on paper, but guiding principles that permeate every aspect of our operations. We incentivize behaviors that align with our cultural ethos and swiftly address any actions that veer off course.
By prioritizing our culture above all else, we set ourselves apart in a crowded marketplace.
Join us in embracing a culture-driven approach that propels us toward our shared vision of success.
Founders
Vladimir Baranek
Co-Founder & CTO
With more than two decades of experience in software, enterprise architecture and ecosystem methodology, Vladimir has held leadership roles across major global organizations, specializing in cloud architecture, digital transformation, and strategic innovation. At AWS he lead major global initiatives for Amazon in developing innovative IP with GSI partners. Prior to AWS, he was Chief Architect Director at Capgemini, driving cloud services development. He also founded his start-up Synthetic Spheres, a cloud consulting. An Entrepreneur with a career spans in the corporate world having leadership roles at IBM, Deloitte, and VMware, where he spearheaded cloud strategy, IT outsourcing, and digital transformation for Fortune 500 companies.
Shyam Katuri
Co-Founder & CEO
An experienced entrepreneur with expertise in brand building, strategic sourcing, global procurement, supply chain management (SCM), and operational excellence. Shyam has worked with top Fortune 100 companies like Walmart, IKEA, and Lowe’s, as well as start-up unicorns like Myntra (Jabong.com)-Flipkart, acquired by Walmart. A certified supply chain management professional (CPSCM™), he specializes in developing sourcing strategies that deliver cost savings, improve operational efficiency, strengthen supplier relationships across global supply chain and expert in total cost optimize contract negotiations.
